Mind Invasion: Situated Affectivity and the Corporate Life Hack

In view of the philosophical problems that vex the debate on situated affectivity, it can seem wise to focus on simple cases.Accordingly, theorists often single out scenarios in which an individual employs a device in order to enhance their emotional experience, or to achieve new kinds of experience altogether, such as playing an instrument, going

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Understanding the determinants of digital shopping features: The role of promo code on customer behavioral intention

This paper empirically identifies the predictors influencing the use of promo code in Jordan.This research extended TAM and TBP models with perceived enjoyment and brand image in the context of digital shopping features.The study utilized 379 surveys distributed in Jordan and analyzed the data using SEM.Findings of this study confirmed the Stakes p

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