This paper empirically identifies the predictors influencing the use of promo code in Jordan.This research extended TAM and TBP models with perceived enjoyment and brand image in the context of digital shopping features.The study utilized 379 surveys distributed in Jordan and analyzed the data using SEM.Findings of this study confirmed the Stakes proposed model, where brand image, perceived enjoyment, perceived behavior control and social influence significantly predict customers behavioral intention to use promo code with an R2 = 59%.
The model of this study also supported the role of perceived ease of use and social influence in predicting brand image.Discussion Bosch KUW20VHF0G 30cm Undercounter Wine Cooler – BLACK and conclusion are depicted at the end of this paper.